German luxury brand for childrenswear, LOROSO, is going international and has done what only few fashion brands accomplish at the start: since December 2019, the brand is represented by its ﬁrst girls’ collection in three different stores at three of the best-known shopping centers in Dubai.
The styles are now available in exclusive stores in the Dubai Mall, the Beach Mall and the Mall of Emirates. “We’re very proud of this collaboration, which strengthens LOROSO’s goal of quickly becoming a high-quality international brand,” creative director and founder Alena Roemer said on the sidelines of the Supreme KIDS trade show in Munich. ”Given the importance of tourism in the Emirates we realized we would be making the leap into the international market, but we had no idea how quickly it would happen.”
Their business partner in Dubai has ordered all styles of LOROSO’s winter collection, as well as the upcoming summer collection, which will be available from March. A long-term cooperation, which will bear fruit in the future, has thus been established. “After intense discussions in Dubai, we are considering producing lavish luxury products for the local market, which will be exlusively available in Dubai”, Alena Roemer continued. “Of course, that might be a further challenge that we would like to face.”